About Viraj Shinde
Performance Marketing & PPC Specialist | Dublin, Ireland

I’m a performance marketing specialist focused on paid search, campaign analytics, and data-driven growth. My background spans Google Ads campaign management, GA4 and attribution, and direct-to-customer channels like WhatsApp Business API — built through hands-on agency and retail experience, and sharpened through an MSc in Digital Marketing & Analytics.
I’m a Performance Marketing & Digital Analytics Specialist with 5+ years of experience spanning paid digital campaigns, multi-channel marketing operations, and data-driven analytics — including managing Google Ads accounts with a verified monthly spend of ₹25.45 lakh (€27,000) and WhatsApp Business API programmes reaching over 6 million messages a month at Avenue Supermarts Ltd (DMart). I’m currently based in Dublin, continuing to build out hands-on campaign work through structured practice projects like my Still Hours Google Ads case studies, and actively pursuing mid-level performance marketing, growth marketing, or digital analytics roles in the Irish market.
Download my resume (PDF)

Experience
Customer Service Representative — Maxol May 2023 – Present Delivered consistent, high-quality customer service in a fast-paced retail convenience environment. Handled customer transactions, queries, and complaint resolution while maintaining accuracy across POS systems, stock monitoring, and daily reporting — developing adaptability and composure under pressure that carries directly into client-facing performance marketing work.
Product and Marketing Officer — Avenue Supermarts Ltd (DMart / Avenue E-Commerce Limited) Apr 2022 – Feb 2023 | Mumbai, India Managed Google Ads campaigns at scale for DMart Ready, the company’s e-commerce platform, alongside a 6-account WhatsApp Business API (Gupshup/CPaaS) programme dispatching 6M+ messages a month, and OOH vendor coordination across 14+ vendors in 8+ Indian cities. See full case study →
Social Media Manager — Media Web Tek Apr 2019 – Apr 2022 | Mumbai, India Developed and executed social media strategies for client accounts at a data-driven digital marketing agency, spanning Facebook, Instagram, and LinkedIn. Designed and ran cross-platform paid and organic campaigns aligned with client KPIs, monitoring performance via Google Analytics and Meta Insights, and supported AI chatbot implementation for customer interaction workflows.
Digital Marketing Executive — Quickdesk Solutions Ltd. Feb 2018 – Mar 2019 | Mumbai, India Developed and executed web marketing strategies to drive online visibility, engagement, and conversions for clients. Managed end-to-end digital marketing campaigns using data-driven insights, led cross-functional teams to deliver projects on time and within budget, and designed/maintained client WordPress websites.
Keyword Executive — Halo Media Works Jun 2014 – Mar 2017 | Mumbai, India Performed large-scale keyword research, bid management, and campaign optimisation for Google Ads PPC clients. Maintained keyword lists, match types, and negative keyword libraries to maximise Quality Scores and minimise wasted spend.

Education & Certifications
MSc, Digital Marketing & Analytics Dublin Business School — Jan 2023 to Jun 2024
Bachelor’s Degree, Advertising University of Mumbai — 2011 to 2014
Google Ads Search Certification — Active Google Analytics 4 (GA4) Certification — Active
Currently pursuing: Artificial Intelligence and Machine Learning Certification, Masai × IIT Roorkee

Core Skills
Paid & Performance Marketing: Google Ads (Search, App Campaigns, Performance Max), Meta Ads Manager, PPC Strategy, Smart Bidding, ROAS Optimisation, CRO, A/B Testing
Analytics & Data: GA4, Firebase, Google BigQuery, SQL, Power BI, Looker Studio, UTM Tracking, Funnel Analysis, Marketing Attribution
Marketing Technology: WhatsApp Business API (Gupshup/CPaaS), High-Volume Messaging, Google Merchant Center, Marketing Automation, WordPress
Operations: Media Planning & Budgeting, Vendor Management, Invoice Reconciliation, Cross-Functional Coordination

Get in Touch
I’m currently open to performance marketing and PPC roles in Dublin. Contact me or connect with me on LinkedIn.