Running Paid Search & WhatsApp Commerce for a Large-Format Retail Chain: A Performance Marketing Case Study
Case Study: Running Paid Search & WhatsApp Commerce for a Large-Format Retail Chain Role: Product and Marketing Officer, Avenue Supermarts Ltd (DMart / DMart Ready) — Apr 2022 to Feb 2023 Scope: Google Ads campaign management, WhatsApp Business API (Gupshup/CPaaS) customer engagement, OOH vendor management, store-level promotional marketing Context DMart (Avenue Supermarts) is one of…